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10 Best Fonts For A Corporate Logo (Free & Paid)

10 Best Fonts For A Corporate Logo (Free & Paid)

Make a good impression by using the best font for corporate logo.

Big organizations convey their excellence and quality via their creative logo designs.

The right logos are unique and leaves a good impression in the majority of people.

Your company’s logo is the prime visual element that displays your overall brand identity.

Your logo doesn’t only appear on your website.

But it is an essential design element found on:

  • Business stationery
  • Business cards
  • Banners
  • All advertisements

Your logo is the front runner for your company.

The 10 options for the best font for corporate logo at a glance:

  • Moderna Sans
  • Cocogoose Classic
  • Proxima Nova
  • Acre
  • Neogrotesk
  • Bill Corporate Medium
  • Futura
  • Trajan
  • Fira Sans
  • Raleway 

1. Moderna Sans

best font for corporate logo

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This font was developed by Luciano Vergara and Alfonso Garcìa.

Moderna sans is a sans serif font family, based on American culture.

The typeface involves thirty styles that were issued by Latinotype.

It appears in five weights with corresponding italics, and three widths- compressed, standard, and prolonged.

Moderna sans is a perfect idea for corporate and branding design.

Moreover, it is also appropriate for magazine and newspaper headlines or subtitles.

Pros & Benefits:

  • Royalty-free typeface
  • Use anywhere for individual or commercial ventures
  • Adjusts with letter-size
  • Composed of perfect font variation schemes
  • Best for wider design strategies
  • Supports various languages

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2. Cocogoose Classic

best font for corporate logo 

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Cocogoose Classic has continuous research on design discrepancy of gothic typefaces over the ages.

This font offers excessive x-height plus ultra-bold weight.

This is why it’s extremely popular for logo use and effective display.

From 2016, Tartarelli Andrea has been enhancing the typeface.

The initial glyph set:

  • Incorporated Greek and Cyrillic
  • Included extra widths, weights, and italics to the primary family range

This brought Cocogoose to a count of fifty-two variants.

In 2019, Canovaro Francesco teamed with Tartarelli Andrea and Pancini Lorenzo Cosimo to form a fresh variant subfamily.

Cocogoose Classic now has eight weights and corresponding italics.

It also maintains the initial design for capital letters while creating a fresh design for small letters.

It now has:

  • Less x-height
  • Circular dots
  • Extended open type characteristics
  • Extended ligatures

This has brought the Cocogoose glyph count closer to 1000 plus characters.

Pros & Benefits:

  • Best for displays and logos
  • Maintains the initial design for capital letters
  • Offer s fresh design for small letters
  • Varied licenses available

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3. Proxima Nova

best font for corporate logo

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The Proxima Nova line is a rework of the (1994) Proxima sans.

The initial six fonts (3 weights along with italics) were extended to forty-eight full emphasized OpenType fonts.

Proxima Nova extends the gap amid typefaces such as Akzidenz Grotesk and Futura.

It is the typeface of some known companies in digital media like Mashable, Buzzfeed, NBC News, and many more.

The outcome is a half breed consolidating humanistic extents with a to some degree mathematical appearance.

It has eight weights; medium, regular, light, thin, bold, semi-bold, extra bold plus black.

Another feature is three widths; condensed, normal, and extra-condensed.

They all come with their corresponding italics for widths and weights.

Lastly, it also has matching tiny caps for all widths and weights. 

Pros & Benefits:

  • Has a clear and simple letter shapes
  • Offers open circular forms giving a friendly appearance 
  • Flexible 
  • Trendy
  • Works perfectly for screens and logos

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4. Acre

best font for corporate logo

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An acre is a mathematical sans-serif group of eight loads that are both roused by and called after my incredible granddad, Acre Tex.

Tex was a craftsman and sign creator whose handmade signs lit up the side of the road of the American Midwest and epitomized mid-century Americana.

An acre is an accolade for him, his work, and huge numbers of my preferred mid-twentieth century mathematical typefaces.

With eight loads running from Thin to Black, Acre is a very flexible family that can be utilized for show, text, or anything in the middle.

It has complete European language support in addition to numerous OpenType highlights, for example, old-style figures and tabular.

Acre is best for:

  • Commercial or individual projects
  • On stuff for purchase that has unlimited sales
  • In logos

Pros & Benefits:

  • Offers European language support
  • Can give your design a festive holiday look
  • Very flexible

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5. Neogrotesk

best font for corporate logo

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Neo-grotesk is an adaptable and utilitarian workhorse typeface that has a Latin flavor and impartial look.

It is also known as Realists or Transitionals, contains a lot of the majorly frequently used sans.

These are featured on the subsequent Grotesques and with their careful construction and aesthetics.

They take sans-serif style to a contemporary stage. 

They are far more sophisticated compared to the Grotesques, where designers of the time still felt their way to get past the modern style.

Consequently, Neo-Grotesques lack a lot of the idiosyncrasies and awkward curves typical to former sans serifs.

The inline weight you can see even less variety, and most of the time a single tale “g”.

They were produced with a focus on simplicity and neutrality and were extremely prevalent within the modernist and remain common.

The textual style incorporates various typographic highlights, for example:

  • Interchanges
  • Ligatures
  • Little tops
  • Case-delicate accentuation
  • Old-style and plain figures
  • Arrows 

Neo-grotesk is the ideal decision for editorial, advertising, and corporate design.

This 40-style type acts on five weights with coordinating italics and comprises 770 glyphs.

The total set comprises four sub-families: Small Caps, Essential alt, Essential, and Pro.

Pros & Benefits:

  • Best for corporate and editorial ads
  • Offers a neutral look
  • Use for desktop, webfont, e-book, app

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6. Bill Corporate Medium

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Planned by Max Bill and Oliver Jeschke, it is a sans serif text style family.

The typeface has 16 styles and was distributed by OGJ Type Design.

It supports 21 languages.

It specifically supports Eastern European, Central, and Western European languages.

This font family offers: Bill corporate medium variable, medium two, medium six and many more.

Pros & Benefits:

  • High legibility
  • Varied licenses available
  • Offers 16 styles

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7. Futura

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Futura is THE model of a geometric or developed direct sans serif and the textual style most normally the textual style of its sort used till today.

This font, especially impacted by the Bauhaus motion in Germany, was structured in 1927 by Renner Paul.

In spite of the fact that being around for right around 90 years, Futura appears to be unceasingly youthful and new which additionally clarifies its nonstop notoriety with creators and typographers.

Futura essentially implies effectiveness and usefulness.

You’ll find this font in the signs of:

  • Volkswagen
  • Shell
  • IKEA (in the past)
  • HP (in the past)
  • SMA

Futura’s notable status was most likely settled when it strolled on the moon with the Apollo 11 team in 1969.

It was utilized for the lettering of the plaque that was left up there.

Futura® is an enrolled Trademark by Bauer Types SA.

Pros & Benefits:

  • Versatile
  • Best for space-sensitive media
  • High legibility even at its smallest size
  • Best for captions and logos

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8. Trajan Regular

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Trajan is a serif typeface that Carol Twombly designed for Adobe in 1989.

The design is based on capital monumental or Roman square capitals letterforms.

You will find the font at the base of Trajan’s Column from which the typeface takes its name.

Trajan is a typeface of all-capitals because the Romans didn’t utilize letters of a lower case.

It is notable for showing up on many film posters. 

Ironically, the typeface is lacking for Latin typesetting.

For many artists and lettering students, the capitals on Trajan’s Column have long been a motivation.

British open structures, involving government offices, used this font a lot.

The translation of the Trajan inscription into form by Twombly is relatively crisp and loyal.

Trajan is best for show rather than printed text—explicitly for use in huge sizes.

Twombly’s digitalization of Trajan has become much more successful.

This font goes well with film banners, TV programs, and book covers.

A prominent weight was applied to Trajan when it was digitalized.

Twombly resigned from Adobe and style design in 1999.

But, in partnership with her, Adobe has continued to release models.

Trajan Pro was the initial version of OpenType.

It added support for the central European language and included small caps in the slots in the lowercase.

The latest version of OpenType was extensively updated in 2012 as “Trajan Pro 3.”

It included four extra weights along with Greek glyphs and Cyrillic.

Pros & Benefits:

  • Boasts of award winning designer
  • Best for film banners, book covers and logos
  • Supports Greek and Cyrillic languages

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9. Fira Sans

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Ralph Carrois, Erik Spiekermann, Anja Meiners, and Nikoltchev Botio of Carrois Style Design designed Fira Sans.

It is a marginally more extensive and more relaxed modification of Spiekermann’s Meta typeface, upgraded for readability on (tiny) screens.

Telefónica developed Fira Sans initially for an OS.

Fira Sans was then embraced by the Mozilla Foundation for the Firefox OS, integrating into with its brand Meta.

Feura was its original name.

Apache originally published this font.

Fira Sans, since 2013, comes in four weights with the relating italics: light, medium, regular and bold.

The number of weights was expanded to 16 in May 2014.

Mozilla introduced a simplified template in 2015.

The family has a wide set of 1686 characters, including small caps and text figures.

Fira Sans is the text style of decision for the New Zealand Government.

This is available in standard, medium, bold and light models.

Carrois Style Design launched a multilingual extension called FiraGo (stylized as FiraGO) in March 2018. 

In addition to the Latin, Greek and Cyrillic alphabets, it has Arabic, Devanagari, and many more.

Here Technologies ordered the new version.

This typeface is best for:

  • Video title
  • T-shirts
  • Business cards
  • Logos

Pros & Benefits:

  • Highly legible characters
  • Supports Latin, Greek, Cyrillic languages and many more
  • Versatile

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 10. Raleway

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Raleway is simply an exquisite typeface without a serif, built with a solitary dainty weight. 

Matt McInerney originally built as a solitary thin weight.

Then, Impallari Pablo and Fuenzalida Rodrigo and Igino Marini extended it in 2012.

Now, it is family of 9 weights. 

It is a typeface featuring :

  • Both old style and covering numerals
  • Regular and optional ligatures
  • Fairly full set of diacritics
  • Stylistic alternative 

Pros & Benefits:

  • Comes in varied weights
  • Has a sister family, Raleway Dots
  • Adds elegance to texts

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More About Sans Serif Fonts

Sans serif (lit. without serif) designs were created some years back in the type design history. 

The first, that looked alike to the designs of slab serif, was seen in 1816 by William Caslon IV. 

All have limited variance in stroke width, giving the illusion of a simple, streamlined design.

A well-known and common non-serif font is Max Miedinger’s Helvetica.

Apple Computer’s LaserWriter laser printer for desktop publishing popularized it.

Furthermore, it is one of the first readily available digital forms.


Final Thoughts

Creating your logo can be very challenging.

A trick that some designers use to add that x-factor to logos is the use of hues.

One should utilize hues for their potential benefit with regards to custom logos.

Hues add interest and variety on how your logo looks.

Play with hues in your logo and see how it can make your logo come to life.

We hope that you have made your choice for the best font for corporate logo.

If you enjoyed reading this article, you might also want to read our other articles below.

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